Mammoth Overland built a camper trailer for the end of the world. We launched the ELE on the details nobody else in overlanding could claim.
Mammoth Overland built a camper trailer for the end of the world. The ELE, short for Extinction-Level Event, came with bulletproof armor, a bear-spray defense system, and night vision.
We built the launch around the details nobody else in overlanding could claim, and gave editors a story they couldn’t pass up.
Within 30 days, the ELE had 159 placements in 16 countries. It ran on Fox News, in four editions of The Sun, and across MSN and Yahoo.
Robb Report, Thrillist, Motor1, The Drive, New Atlas, and GearJunkie all covered it. A trailer from a small overland builder reached a combined audience of 374 million, most of it far outside overland media.
Let's build a launch the whole world covers, not just the trade press.
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