About Us

Differential Communications, or “Diff Comms,” is a full-service public relations agency based in the Pacific Northwest with partners throughout North America. We provide our clients highly sought-after media access and coverage topped with data-driven insights.

We represent brands in the outdoor, travel, camping, and off-road industries. We specialize in reaching travel and automotive audiences, earning clients meaningful coverage in big publications in which outdoor brands rarely earn coverage.

We at Diff Comms know how to speak natively to outdoor, travel, automotive audiences.

That’s because the career of company founder, Nick Jaynes, has been steeped in automotive, outdoor, and travel communications. Nick was the Manager of Communications for the Chevrolet car line at General Motors in Detroit for several years. Before that, Nick ran the Transportation channels for tech-news juggernauts Mashable and Digital Trends.

Our team is driven by data but also by our gut. However, strategy comes first. Anyone can create an email campaign or craft a press release. We like to step back and ask ‘why?’

We challenge ourselves — and our clients — to think tactically. That’s because we don’t just check boxes; we want our work to have as much impact as possible.

Through strategic storytelling and media relationships, Diff Comms brings  brand and product storylines and strategies to life that enable our clients connect and resonate with broader audiences and customers.



Our clients have been featured in…

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Our Team

Nick Jaynes

Nick Jaynes

Founder & Partner

Baron Smith

Baron Smith

Partner, Strategy & Public Relations

James Willard

James Willard

Account Manager