Differential Communications, or Diff Comms, is a full-service public relations agency based in the Pacific Northwest with partners throughout North America. We provide our clients highly sought after media access and coverage and data-driven insights.
We specialize in serving brands in the outdoor, travel, camping, off-road, and motorsport industries. We concentrate in reaching travel, men’s lifestyle, and automotive audiences. We earn our clients meaningful coverage in big, hard-to-reach publications that outdoor brands rarely appear in.
We at Diff Comms know how to speak natively to outdoor, travel, automotive audiences. Our team is driven by data but also by our gut, our sixth sense. Strategy comes first, though.
Anyone can create a press release, but we like to step back and ask ‘why?’ We challenge ourselves — and our clients — to think tactically. We don’t just check boxes; we want our work to have as much impact as possible.
Through strategic storytelling and media relationships, Diff Comms brings brand and product storylines and strategies to life that enable our clients to connect and resonate with broader audiences and customers.