Differentiation isn’t easy, but we try to make it seem as if it were.
Our clients come to us when they need help standing out in a cluttered market, which is often convoluted by a disjointed media landscape. Knowing which audiences to reach, why, and how, isn’t always easy.
With our decades of combined experience, the Diff Comms team is able to sift through the noise and help define marketable, pitch-able, and brand-friendly storylines that are palatable to both editors and their audiences — niche or broad.
From tech to automotive to outdoor lifestyle, we have close relationships with all the biggest names, most prolific publications, and heaviest hitters in online, print, and broadcast media today.
We work with our clients to find the right story angle and media approach for every product and brand.